The research firm Nielsen announced that Men like Android and women like the iPhone. The information is based on studies conducted in the period August-October 2010. The study is quite comprehensive, inter alia focused on what operating system a user would choose to upgrade to the next time they replace their mobile.
Here are the survey highlights:
iOS and Android are the most preferred systems. RIM’s BlackBerry OS comes at 3rd place, while Windows 7 Phone and other operating systems (Symbian) comes in 4 and 5 respectively.
Android is now more popular in men than iOS. 32.6% of men would prefer to choose Android as their next Mobile OS against 28.6% who would like to choose iOS. However in women the figures are 30.9% with iOS and 22.8% with Android. Overall around 30% choose iOS, 28% choose Android and 13% BlackBerry.
You can read the entire review and see the statistics on Nielsen’s blog. Note that the survey was conducted in the U.S. and the figures are from October.
